Run:ai Rebranding | AI Infrastructure Branding
Run:ai is an AI infrastructure company building tools for managing GPU workloads at scale. As the company and product evolved, the existing visual language no longer reflected the level of complexity, performance and enterprise focus of the platform. This rebranding project focused on creating a clearer and more structured AI infrastructure branding system. The previous identity used pastel colors and friendly illustrations that felt generic and didn’t fully support enterprise tech positioning. The new design introduces a bolder color palette, modern typography and flexible graphic elements that are easier to apply across marketing, digital and product-related assets. The result is a scalable brand system that supports consistent communication, highlights run:ai’s technical strength, and fits naturally within the SaaS and deep tech branding space — without adding unnecessary visual noise.