Branding a Premium Urban Burger Concept
This project involved creating a complete brand identity from scratch for m32 burgers, a burger chain based in central Israel. The brand was designed to speak to a young, urban audience while maintaining a premium, high-quality feel. Through confident typography, a restrained color palette and bold graphic details, the visual identity balances accessibility with refinement. The result is a contemporary burger brand with a strong presence -casual yet elevated, and clearly positioned within the modern food and lifestyle space.